Strategy for the Development of Trail Running as a Sports Tourism Activity in the Area of Batur Mountain, Bangli, Bali

The development of sports tourism in Bangli Regency is now being carried out more vigorously, notably the Mount Batur area, which has numerous potentials. growth prioritized. Perhaps tourists only know Bali as a water paradise, but also appealing sites and become staple on world-class agenda. Seeing this potential, purpose study to examine propose strategy for trail running tourist activity beginning with recognizing potential elements that influence its development. This research uses qualitative quantitative approaches. informants consisted related stakeholders 100 respondents. results showed there are internal external factors, each analyzed IFAS/EFAS matrix. score IFAS matrix 2.54 EFAS 2.73. From SWOT analysis, 11 alternative strategies were obtained. Furthermore, QSPM was used various establish priority can be utilized area Bangli, Bali. analysis suggest approach allocating admission tickets attractions favored because it highest overall attractiveness (TAS) 8.37 points.